Marketing a Dog Training Business: 5 Simple Steps to Attract Clients and Make More MoneyWant to know how to market a dog training company?
Unfortunately many dog trainers are driven to train dogs on the side of a regular job, or battle to get enough clients to train dogs full time. The depressing part is that this isn’t because the person doesn’t know how to train dogs, or help individuals. The reason is that they do not know how to effectively promote their business in a way that will reveal value and bring the kind of clients they desire to work with. But don’t worry! We’re going to instruct you five steps you can take today that’ll fix that.
Step 1. Think like a customer, not a dog trainer. This can be the golden rule for dog training success. You must lose all the dog trainer jargon out of your website, conversations with customers, training programs, and all advertising materials. When a customer’s dog has trouble coming when called, they don’t believe, “Oh I wish my dog had a better recall.” They ask when you can teach their dog and would call you on the phone. Or teach their dog not to run away.
You can help repair their problems and want prospective customers to identify with you as a regular person who occurs to train dogs. They won’t do that if you are speaking that they don’t BELIEVE in their own heads.
Measure 2. Individuals aren’t spending their money on their dogs, when it comes to training, they’re spending money on themselves. That’s accurate, but they are actually spending the money on themselves to remove dog behaviors which are making THEM miserable and probably to make THEIR lives more happy. So the lesson here, is when you speaking to individuals, or are writing on your website, you must focus on their life would enhance with a dog that listens. Once you can create in his or her head the advantages they will receive from working with you, they will be ready to sign up!
Measure 3. The reason for your website would be to get folks to contact you. Your website MUST NOT be a library of resource info on dog training. Everything you write should be about the dog owner, how life will be after you resolve the struggles they’re having, and what they are going through now.
In addition, you want a lead-capture carton on all the pages of your site. This is a box where they’re able to leave their e-mail address. They will be more likely to leave their info if you offer then something free, like 5 hints on the best way to housebreak a dog. Or 5 common mistakes dog owners make.
Step 4. Focus on benefits, not just attributes. The features of your programs are things like the number of commands, how many lessons, the length of stay for a board and train software. The gains are matters like, ‘your dog will walk on a leash next to you so you will not have your arm pulled and will not be embarrassed in the neighborhood.’
The benefits are the positive changes the customer will experience in their life. Another example: The characteristic would function as the command that is off, the advantage would be the owner wouldn’t need certainly to be concerned about their dog hurting and jumping someone. So when you are writing your software, do not only compose an inventory of features, but write the advantages each choice will provide to the owner.
Step 5. Pull your perfect customers. The individuals you want to contact you aren’t only restricted to individuals with cash and a dog, although you might be surprised. Individuals desire a specialist, not a generalist, and will pay more for it. Just what exactly are you especially good at? Would you need a mechanic who did a little if you’d an engine problem in your car? Or someone who only dog obedience ware worked on engines and specialised on it?
Think of what you do and what type of person you like to work with most and compose a description of them. Think about the finest customer you’ve ever had. Why did they come to you personally? What did they say? What did they want? What were their issues? What results were they looking for? What was their personality like? What did they enjoy most about working with you? Pretend you happen to be writing personally to them when you write all your materials.